With LinkedIn being home to over 675 million monthly users, we learn exactly why this online platform thrives against other social media sites in the business forefront. Below Lead Magic presents 6 incredible facts to show what you could be missing out on.
6 Incredible Facts About LinkedIn
LinkedIn started on May 5th, 2003. It went public on May 19th, 2011
LinkedIn was first launched by Reid Hoffman back in 2003: making it one of the oldest mainstream social platforms. The site then became profitable in 2007, when their users started rapidly growing to where it is today, being the top social networking platform for businesses and professionals. This year, LinkedIn has announced that it has made more than 6.8 billion in revenue.
Linkedin is the best social media network for generating leads
LinkedIn is the pilot when it comes to generating leads against rivals such as Facebook and Twitter, with studies showing B2B marketers reporting that around 80% of their leads come from LinkedIn; there are 9 billion content impressions in the LinkedIn feed every week! By optimizing your profile posting unique regular content, taking advantage of LinkedIn’s professional tools and making powerful connections you can take full advantage of LinkedIn’s exclusive features.
Around 94% of B2B marketers use LinkedIn for content marketing
With 280 billion feed updates being viewed annually, along with 2 million posts, articles and videos uploaded everyday, it is no surprise that LinkedIn is rated the top for content engagement. But why? LinkedIn stands alone when it comes to an online platform focused on business and building professional connections, which helps filter out the obstructive content. When it comes to the most viewed posts, with over 57% consuming content on mobile devices, photos and visuals take the lead, increasing the comment and engagement rate by 98%!
Having a LinkedIn profile picture can get a user up to 21 times more views
What is the first thing you glance at when viewing someone’s profile? For most of us, it is the profile picture. Having the right image can increase your profile views by up to 21 times more, but what does it mean to have ‘the right image’?. Here is a list of what you can do to help build up your profile views:
- Get a professional photographer
- Be personable
- Use a neutral background
- Choose a familiar picture
There are over 30 million companies listed on LinkedIn
Being home to such a huge number of companies, the scope for trustworthy industry insights and job openings is endless. There are over 20 million open job listings and growing on LinkedIn, providing users the availability to find a career in a variety of locations, research on employees working for those companies and relevant information to go further with.
Microsoft acquired the company for $26.2 billion in 2016
After realising the immense value of LinkedIn, Microsoft stepped in paying a massive $26.2 billion for the online platform, being their biggest purchase yet. As LinkedIn does not rely on advertisements like many other social networking sites for money, the subscription service which they offer, having 39% of their users pay for (Premium) shows LinkedIn is providing an online service that their users are willing to pay for, trusting the potential it has to offer.